New dynamics of lead-acid battery market - the rise and impact of emerging enterprises

Time：2025-03-26 09:51:49

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The entire lead-acid battery industry will also usher in a new stage of development in the competition and cooperation between emerging enterprises and traditional enterprises, and realize the upgrading and leapfrog of the industry.

In the field of energy storage, lead-acid batteries have long occupied an important position with low cost, mature technology, stable high and low temperature performance and other characteristics, and are widely used in several key scenarios such as car start-up, backup power supply of communication base stations, and electric bicycle power. However, with the rapid development of science and technology and the continuous change of the market environment, the lead-acid battery market is undergoing profound changes, and the strong rise of emerging enterprises is injecting new vitality into this traditional market, but also brought a full range of impact.

## Technological innovation brought by new enterprises

In the long-term development process of traditional lead-acid battery enterprises, the technical route and production mode are relatively solidified. Emerging companies break this situation with their keen insight and bold investment in cutting-edge technologies. Some emerging companies focus on the research and development of new lead-acid battery materials, and optimize the formula of lead paste by adding special additives, which significantly improves the energy density of the battery. For example, a new lead-acid battery developed by a new company has increased the energy density by 15% on the basis of not changing the original production system, so that the product can store more electricity in the same volume, meeting the demand for high energy density batteries such as small electric vehicles.

In the manufacturing process, emerging companies also show innovative advantages. Some enterprises have introduced advanced automated production lines and intelligent manufacturing technology to achieve accurate control of the production process. Not only greatly improve the production efficiency, reduce labor costs, but also improve the consistency of product quality. Taking an emerging enterprise as an example, the automated assembly process adopted by it controls the product defect rate within 1%, which is far lower than the industry average level, effectively improving the product competitiveness.

## Reshaping of market competition pattern

The addition of emerging enterprises has made the lead-acid battery market increasingly competitive. With their unique technology and innovative business model, these enterprises quickly seized market share, which caused no small impact on traditional enterprises.

In the middle and low end of the market, emerging companies have taken advantage of cost advantages and flexible marketing strategies to attract a large number of price-sensitive customers. They reduce intermediate costs by optimizing supply chain management, reducing raw material procurement costs, and using Internet platforms to carry out online sales. In contrast, traditional enterprises are gradually at a disadvantage in price competition due to high operating costs and single sales channels. For example, in the electric bicycle battery market, the cost-effective products launched by some emerging companies have reached 10% of the market share in just one year, squeezing the market space of traditional brands.

In the high-end market, emerging companies rely on technological innovation to introduce products with characteristics such as high performance and long life, attracting customers who are demanding quality. In the field of backup power supply for communication base stations, the stability and service life of the battery are very high. The long-life lead-acid batteries developed by emerging enterprises have extended their service life by 2-3 years compared with traditional products, and successfully entered the procurement list of some large communication operators, breaking the market monopoly of traditional enterprises for a long time.

## New industry thinking brought by emerging enterprises

In addition to the impact of technology and market levels, emerging companies have also brought a new mode of thinking and business philosophy to the lead-acid battery industry.

In terms of customer service, emerging enterprises pay more attention to user experience, and respond to customer needs in a timely manner by establishing a perfect after-sales service system. They use big data technology to analyze customer usage data and provide customers with personalized solutions and battery maintenance recommendations. This customer-centric service concept is in sharp contrast to the traditional enterprise model of heavy product sales and light after-sales service, which has gradually changed customers' cognition and expectations of the lead-acid battery industry.

Emerging companies are also actively exploring cross-border cooperation to expand business boundaries. Some companies are cooperating with new energy vehicle manufacturers to develop lead-acid-lithium battery composite power systems for hybrid electric vehicles; Cooperate with Internet of Things enterprises to give intelligent monitoring functions to battery products to achieve remote monitoring and management. These cross-border cooperation not only opens up new application scenarios for lead-acid batteries, but also brings new growth points for the development of the industry.

## Coping strategies of traditional enterprises

In the face of the impact of emerging enterprises, traditional lead-acid battery enterprises are also actively seeking solutions. Many enterprises have increased investment in technology research and development, set up special research and development institutions, introduced high-end technical talents, and accelerated the pace of product upgrading. Through cooperation with universities and research institutes, we carry out joint innovation and improve our own technical level. At the same time, traditional enterprises are also optimizing internal management, reducing operating costs, and improving production efficiency. Through the introduction of lean production concept, the production process is comprehensively optimized, waste is reduced, and corporate profitability is improved.

In terms of market expansion, traditional enterprises make full use of their own brand advantages and sales channel resources to strengthen communication and cooperation with customers. On the one hand, for different customer groups, launch differentiated products and services to meet the diversified needs of customers; On the other hand, actively explore the international market and find new business growth points. In addition, some traditional enterprises also through mergers and acquisitions of emerging enterprises or strategic cooperation with emerging enterprises, rapid access to new technologies, new markets, to achieve complementary advantages, enhance the comprehensive competitiveness of enterprises.

The rise of emerging companies is profoundly changing the pattern of the lead-acid battery market. The technological innovation, market impact and new thinking brought by them have both brought challenges and created opportunities for the development of the industry. Only by actively responding and constantly innovating can traditional enterprises remain invincible in the fierce market competition. The entire lead-acid battery industry will also usher in a new stage of development in the competition and cooperation between emerging enterprises and traditional enterprises, and realize the upgrading and leapfrog of the industry.

Statement: The articles on this site are written by the GSGT team or reprinted from other media or compiled by AI.No reproduction without permission.For copyright or other issues, please contact:gsgtpower@163.com.

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